Contrary to what you may have seen lately online from various experts in the field, it is most certainly possible to rank your website without backlinks.
The following techniques will focus more on a strategy called on-page SEO, creating valuable content (of course), and a few off-page mentions. 🙂
So, what are these techniques? …
Content is King. Create valuable content!
1. While creating/curating organic content on the web, post answers to any potential search query thoroughly, this way you’re giving your readers and the search engines exactly what they are looking for.
–This will in turn cause 2 things to happen: you increase user engagement on your website, which ultimately informs the search engines that your content is valuable and of quality. Consequently, the search engines will rank your website highly for that search term because of search relevancy.
–For the highest rankings humanly possible, go more in-depth than your competitors in a given niche topic, provide clear answers, and provide graphics or illustrations to help your reader understand the content crystal clearly.
2. Try to rank for longtail keywords. These niche-specific keywords have very little search engine traffic. The reason why you will be aiming to rank for these terms is that there is less competition, and it’s easier to rank highly for.
-Plus, if you rank highly for lots of these terms, your overall traffic will increase. At this point, you may be able to consider ranking for more competitive search terms.
3. Get customer reviews. With local businesses, reviews submitted about your website online can affect your search engine rankings as well.
-For many reasons, it’s worth your time and effort to ensure that you always provide world-class service for your customers. This will lead to reviews, referrals, and more customers!
-You may think that creating longer forms of content is best when it comes to ranking. However, this is not always the case. Check whatever pages are ranking for each particular search term.
5. Build internal links. For each of your longer, authoritative articles, link smaller supporting articles on your website to this main page. This will help your longer page achieve higher rankings.
6. Ensure that your website is easy to navigate. If your website isn’t easy to navigate, your visitors will just click off your website and go somewhere else. This can lower the time spent on your website and increase the bounce rate. These are both negative SEO factors.
7. Get a mobile-friendly website. These days, customers will more than likely access your website through a cell phone or mobile device.
-If your website doesn’t look or act right on a mobile device, this will have a negative impact on user experience, rankings, and sales. So, be sure to optimize your website for mobile devices as well as desktop.
8. Increase your page speed. Page speed refers to how fast your website page loads, and this affects your rankings.
-A faster-loading website improves the user experience of your visitors. No one wants to be waiting for a website to load. Chances are if they have to wait more than a few seconds, they will leave the website entirely.
9. Get an SSL certificate for your website. Studies have shown that having an SSL certificate on your website increases your website rankings.
-Search engines these days will warn its users that a website without this certificate is not secure, which will result in a user leaving the website faster than a NewYork minute. This harms your rankings and possibly your reputation as well.
If your website is still new and has yet to establish any authority within the niche, or if the competitors in this particular niche have very few backlinks, then it is certainly possible to rank highly for various search terms using these strategies.
As your website becomes more competitive, then building backlinks will certainly help you to continue to rank higher.
But in the meantime, don’t lose sleep over the back-links, they will come in due time.
Draw your visitors to your secure, fast-loading website and provide reliable, quality content that they’ll want to engage with and share with others because of it’s value.