Posts in Content Marketing

5 Guaranteed Strategies for More Traffic and Sales

SEO, PPC ads, Facebook ads, digital marketing, email marketing, social media marketing.

Where do we even start and how do these strategies get us more traffic to our website?

The important thing is to remember to not go crazy trying to implement all this stuff, pick one of the strategies and test it, tweak it, and finally master it before moving on to the next.

Before we can begin testing and implementing the first thing to do is to get into the mind of the consumer by creating free content that is engaging, valuable and solves problems.

We live in different times now, everyone wants to read information before they make a purchase or subscribe to an email list. I call it the info revolution.

The nice part is that we can teach and show people how our products and services can help solve their real-world problems and fulfill their desires and needs.

Getting You the ROI You Deserve!

1. Blogging starts with SEO in mind.

For most of us that just want to get more traffic, more leads, and more sales, we need to intentionally target problems that our target audience is trying to solve.

In the world of blogging, this process is called keyword research.

Here are a couple of examples of how this works.

In the first example, let us say you sell physical products like bikes and accessories.

What words do you think a customer might have used to create a search in Google?

Probably questions like:

• What kind of bikes are people buying?
• What are the pros and cons of a fold-up bike?
• What are the best electric bikes on the market?

These are all good questions and people are looking for the best solutions.

Now, the best part about these specific questions is that you can help people answer them and at the same time suggest products from your store right in the answer.

“What kind of bikes are people buying” could come down to folding bikes, mountain bikes, electric bikes, beach cruisers, etc.

So, help your readers by informing them about today’s trending bikes and offer different bikes within your post.

“What are the pros and cons of a fold-up bike” would be a super-easy way to explain product features and benefits to potential customers.

They are already showing intent to buy, so it is likely that they’ll buy as long as they feel confident about the purchase.

OK awesome, second example!

Let us say you are a salesman selling beautiful BMW’s and you make your money on a commission basis someone buys or finances a vehicle

Now, the thing that most salespeople do is boast about how many cars they have sold and how many happy clients they have.

The average buyer or seller doesn’t really care.

And just to prove my point, are people searching for things like which BMW salesman sold the most cars?

Probably not. Potential customers are always looking for solutions to their problems.

Problems like:

Should I lease or buy my next car?

How do I buy a car without getting scammed?

What vehicles are the most economical with gas?

These 3 questions have the potential to attract an audience.

By ranking in Google for something like “how to lease your next vehicle,”
you are now attracting potential buyers with money that most likely have the intent to buy.

Content on “how to buy a car without getting scammed” would likely require the work of a salesman that at some point, could be you.

“What credit score is needed to lease a vehicle” is a great way to show value with knowledge and intentions that go way beyond making a sale.

The best part about blogging for SEO is that once you do rank, you will get free traffic from Google.

The second strategy is to invest in video content, specifically on YouTube. YouTube is the second most visited search engine in all of cyberspace.

Video isn’t just the future; it is the present.

The same rules apply when creating content for your niche market.

When people decide to do a video search on engines like YouTube, they are looking to find answers.

For example, if you bought a so-called “new” Galaxy Note 10 on eBay, you might search for

“Galaxy Note 10 unboxing” to check and see if all of the contents are in the box.

Getting You the ROI You Deserve

2. Find your target audience.

Rather than cover every social network, I just want to give you a couple of important keys that will help you grow your social channels in today’s new economy.

The first key is to focus on just one social media channel when you are just starting out.

It takes time to build a tribe. Numbers don’t lie but numbers aren’t everything either. What you want is a loyal following.

When dipping our toes into the sea of social media networks, our attention often gets divided and our efforts end up diluted.

Which social media platform are you on?

This leads us right into the second key, which is to go where your target audience is and cater to the platform.

If you were to choose just one social network, it shouldn’t be about choosing the one with the most active users.

It’s about understanding the audience that’s already there and why someone logs into the specific social media network of their choice.

For example, people usually go to YouTube to learn how to do something, to laugh or to be entertained.

But Facebook is a different beast. Think about it.

Have you ever logged onto Facebook, with hopes that you would see a product unboxing tutorial?

Or here, better yet, have you ever opened your Facebook app hoping you would find a limited time offer
that’s 90% off, only for the next 52 minutes?

More than likely not.

People do not check Facebook with a credit card in hand.

People like and share things with family and friends that are helpful, interesting, funny, even shocking.

If you are going to be introducing people to your world, tell a story, or create a video. Do something that will make you stand out.

Pinterest is primarily a social search engine where people control what they search for.

The primary reason people get on Pinterest is to get inspired, learn new things, and plan on things to do

So individuals create content that caters to their intent for being there.

If this happens to be your audience, take advantage of a less competitive landscape from both an ads and an organic placement perspective.

When it comes to paid ads, be careful not to throw your money blindly into an ad network because you read online that it was good.

What works for one person won’t necessarily work for the next.

Here’s are the ABCs of paid advertising:

  • A is for audience
  • B is for budget
  • C is for commerciality

We’ve went over the audience part, engage on social networks where your target audience hangs out.

Getting You the ROI You Deserve!

3. Budget for advertising.

Bloomberg recently reported that Google and Facebook own a combined 58% of the $111 billion dollar market.

Now, the way ads work are usually auction based.

The more advertisers there are, the more expensive it gets to bid,

Let’s say you’re in the ultra-competitive industry of weight loss.

If we were to search for that keyword in Google’s keyword planner you’ll see that the cost per click from Google Ads is $20!

If you have an ad budget of let’s say $1,000 per month, you’d only be able to get 50 clicks before your budget was depleted.

Instead, you can try and do two things:

The first option is to look for similar keywords that have a lower cost per click.

Next, set a filter to only show keywords that have a maximum cost per click of $5.

Now, filter through the list and see if there are some more lucrative opportunities rather than spending $20 per click.

This one for a “weight loss app” might be a good one since it’s a quarter of the price.

Another benefit is that the reason behind the searcher’s query is clearer.

Someone searching for this is clearly looking for an app that helps with weight loss,

whereas someone searching for just “weight loss” could be looking for a number of different things.

Another thing you can do is experiment with other ad platforms (Bing) where your target audience might be.

Finally, is commerciality.

Now, all major ad platforms are able to bring ROI for their advertisers, otherwise, they wouldn’t be in business.

Our goal is to find a way to bridge the gap between the intent of the platform and how we monetize our products.

The solution is going to be content creation.

For example, let’s say you sell kitchen cabinets and makeovers and think that Pinterest will be a good platform to rock some ads on.

In my opinion, it wouldn’t be a good idea to advertise a bunch of links to high-end cabinets, sinks and kitchen appliances.

Instead, crafting blog posts could work really well in this instance since people log on to Pinterest mainly to get inspiration and learn about new things.

Here’s a possibility of what that bridge might look like ..

Pinterest ads would be definitely be the discovery tool. It’s simple, you pay them money and they’ll show your pin.

The bridge would then be a helpful blog post on let’s say, “9 Interior Design Tips For

A Country Kitchen Makeover That Won’t Break the Bank.”

Within that content, you can showcase your products through internal linking.

Nail the ABCs of paid ads and increase your chances of getting the ROI you deserve!

Getting You the ROI You Deserve!

4. Podcasting.

Now, there are a couple ways to look at podcasts.

The first is to create your own podcast series and the second is to be a guest interviewed on someone else’s podcast.

Creating your own podcast can be a smart way to build a brand and building an audience.

If you’re just starting out, just a heads up, a takes time before you get any sort of traction.

Getting interviewed on a podcast series is an entirely different story,

Hosts are always looking for interesting people to interview.

Even if you are new to the online world, you real world offline expertise and experience is enough to land yourself a slot on a popular podcast.

I know you’re probably thinking “yeah that sounds good but how do I know who to approach?”

An easy way to find an open door is to look at your favorite podcasts and try to find someone in your specific industry that has been interviewed.

5. Email marketing.

If you’ve ever heard or learned anything about email marketing, then you may have heard people say “the money’s in the list”.

Once you get into it, you’ll quickly discover that email marketing is the best way to cement your brand in the mind of all your subscribers.

Email marketing is like printing money on-demand once you have this strategy set up right but first, you need traffic to get email subscribers. If that makes sense.

This also requires opt in forms and an autoresponder company.

In my opinion, email is “the bigger picture” and the long play to build an “eye to eye” connection with your audience and even sell them high ticket items.

In the beginning focus on building your list from day one, it’s important to collect emails from interested visitors to your site. Don’t leave any money on the table.

Be real about your goals and your audience will feel it, put more time into your emails, and see the return it provides for your online marketing efforts.

6. Use forums and community boards.

Community forums like Quora, Reddit, and Facebook are very good for engaging potential customers

Before you go crazy and start posting links to your product pages, there are a few things you need to know before you before going all in.

People detest spam and so do I.

Don’t promote your products or services pages within these groups ever.

The intent of users on these platforms is ask questions and to learn.

Not to be sold to directly.

Instead, you can think of these networks as a place to share your experience, expertise, knowledge build relationships and help others get that internet ROI.

Second thing to consider, use links to your content wisely.

Links can be okay depending on the network you’re posting on and whether you’ve provided some kind of value by answering a question and pointing back to your reference.

For example, Quora has tons of traffic, questions and generally has longer answers. Linking to your content where it supports your point is a smart idea.

Helping someone first will go a lot farther than self-promotional content that give you a reputation as a scammer or spammer.

SEO or PPC – Which Is Really Better for Your Business?

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In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC).

Both have their positives and negatives, but is one better than the other?

Let’s look at both.

Is SEO Better?

SEO, or Search Engine Optimization, is the process whereby you optimize a website to appear as high in the search engine results as possible.

A massive part of this process is figuring out what the search engines want and then optimizing your web pages accordingly.

Pros of SEO:

  1. Organic traffic has staying power. Once you’re able to get your website to rank highly in the search engines, chances are good that you’ll be able to generate consistent traffic.
  1. SEO is often a less expensive option than PPC. When you compare the two traffic sources, SEO comes out the winner of the two when looking at traffic generated, as long as you’re looking at the traffic that comes once you’ve attained high rankings in the search engines.

Negatives of SEO:

  1. SEO takes time. It can take many months for your hard work to show any rewards. If you don’t have the time to wait for your website and content to rank, then SEO may not be the best option for you.
  1. You need unique and quality content. When it comes to content, people want to read the best content available. This can be a lot of work and will require research and a creative mind. If you don’t have these skills yourself, then it will benefit you to hire an expert.

Is PPC Better?

PPC, or Pay-Per-Click Advertising, is a technique that allows you to advertise in search engines, bringing immediate, targeted traffic to your website.

Pros of PPC:

  1. Quick results. Unlike SEO, where you may have to wait months to see results, it is possible to start getting substantial traffic to your website within a few hours using an effective PPC campaign.
  1. You can accurately target different demographics. When you use PPC, you will be able to target different types of people. For example, if you want to target a woman in her 30s who lives in the UK and is interested in cooking, you can target her with your ads. SEO does not give you this option.
  1. You can experiment quickly and easily. With PPC, you can set up a campaign and run A/B tests so that you can monitor what works and what doesn’t very quickly. SEO is a slower process, so it will take time to come to any conclusion regarding the success of an SEO technique.

Negatives of PPC:

  1. It can be expensive. If you are in a competitive niche, PPC can be expensive and your return on investment (ROI) may be low while you are figuring out which ads work and which don’t.
  1. Ads can become less effective. Using the same ads with every campaign will result in them becoming stale and less effective. To combat this, mix up the copy and images and refresh the ads to keep them working long-term.

Which is Better for You?

When it comes to determining whether SEO or PPC is better for your business, the answer would be that it depends.

Both are legitimate sources of traffic.

If you want quicker results, then PPC will be the better option, because SEO will take time to work.

For those with a smaller budget, SEO will be the better option, as paid ads can be expensive, especially if you don’t have experience with them.You may want to use both SEO and PPC in tandem. When using them together, you can seriously ramp up the amount of traffic that you ca

9 Ways to Earn Quality Backlinks to Your Website

For some, backlinks are the number one ranking factor for their websites. If you employ this strategy, building high-quality backlinks to your website can not only increase your search engine ranking, but it can also result in an increase in organic traffic.

And bringing more visitors to your website is what search engine optimization (SEO) is all about!

Some backlinks are harder than others to find, but if they increase your traffic from the search engines, then surely, it’s worth the effort!

Try these techniques to earn quality backlinks and get more visitors to your website:

  1. The broken-link building method. This method involves contacting a webmaster to report broken links on their website. While doing this, you suggest adding a link to your own website.

    1. As you are helping the webmaster by finding this broken link, the chances of them replacing the link with your own or adding one of yours will be quite high.

    1. Peruse quality websites in your field, so any added links will be from other experts in your industry, resulting in a high-quality link.
  1. The skyscraper technique. This method has three steps:

    1. Find a piece of content that has lots of links pointing to it.

    1. Create a piece of content that is better, or more valuable, than that one and publish it on your website.

    1. Contact those who link to the original piece and ask them if they would rather link to your higher quality piece of content, instead. Some will!
  1. Create an infographic. This is one of the more popular ways to build backlinks. The reason for this is that infographics are easy to understand and share.

    1. In order to do this, you will need to find an appropriate topic in your field, perhaps a trending topic, gather the data, and find someone to make this data visually appealing.

    1. Be sure to include links to your website in the infographic.

    1. Once the infographic is created, add it to your website and your social media accounts, where it will likely be shared.
  1. Write guest articles. When you create articles to place on other websites, you get to put your content in front of a new audience. This increases the exposure to your own website.

    1. This method is good not only for creating that important backlink but can also increase your own reputation and social media following.
  1. Spy on your competitors. When you spy on your competitors, you’ll get a better idea of what content they’re creating and the backlinks that they’re building. You can then make (better) content on the same topics and acquire backlinks from many of the same websites that link to your competitor.
  1. Promote your content. Sometimes the best approach to building backlinks is to approach webmasters yourself via email.

    1. One easy way to gain a backlink is to find those that create weekly or monthly roundup posts. You can then email these people links to your best guides and ask them to add them to their latest roundup article.

    1. If you struggle to find the email address of the webmaster, check out their social media profiles. Also, LinkedIn is always a good place for professional contacts.
  1. Write a testimonial. Many times, you can get a backlink in exchange for a testimonial. Make a list of any products you are using and contact the owner of the website that promotes this product. Offer to make a testimonial for their product as long as you can put a link to your website.
  1. Donate to a nonprofit organization. It’s common practice for nonprofit organizations to include links to the websites of the businesses who donate to them. It is as simple as finding the organization, filling in the amount you wish to donate, and writing your URL.
  1. Get interviewed. Once you become known as an authority in your niche, you’ll find that others will come directly to you for an interview. Many will link to your website in their promo materials for the interview as well as in the interview itself.

    1. In the meantime, before others are coming to you, look for websites that are looking for interviewees. Contact them, telling them you wish to participate in the interviews and what knowledge you can contribute.

Building backlinks can be a challenge but using these strategies will certainly help you to build the quality backlinks you seek.

A Couple Quick Facts about SEO vs. Social Media Marketing

There’s a debate in the world of “online marketing” raging among experts over which strategy is best to grow your business.

Would SEO or social media marketing be the smarter option to choose?

Often, a business will hire an SEO expert or agency to increase their web visibility in the search engines without even batting an eye at social media and the hoards of traffic that it can bring to their business.

Similarly, on the other side of the coin, there are those who focus their attention entirely on building a social media following without spending any time on SEO.

Let’s compare apples to apples to see which option is best.

Targeting an Audience

To bring in the right traffic and sales, target a specific audience.

It is definitely easier to target an appropriate audience on social media platforms.

Social media platforms allow you to create ads that specifically target people within a certain demographic who will be interested in your niche.

SEO is not quite as targeted. Although you can certainly target those interested in your niche, you generally cannot laser in on a specific demographic.

How Much Effort Is Really Involved?

To ensure a return on investment or ROI, you’ll want to consider how much effort is required to promote your content via social media and SEO.

With social media, you’ll have to plan and post regular content on the various platforms. While there are tools available that can make this process easier, you still have to do this on a consistent basis.

Social media marketing is not something that you can rely on to work without your own efforts. Each post you make will only have a short shelf life, so you’ll need to make an effort each day.

SEO, on the other hand, requires work, but once you start to rank your web pages, there will be less ongoing work involved for years to come.

Which Content Should You Use?

Whether you are implementing SEO or social media marketing, you’ll need to create good content that provides awesome value for your website visitors. The type of content you create will make a big impact on your traffic and whether your audience engages (leaves comment) with it or not.

When writing content for your website or blog, usually long-form content will work best. This means that you may need to create articles of a few thousand words, rather than a couple of hundred.

For social media, images and videos will work best and will be shared across the community if they resonate with the audience. When this occurs and your content starts to be shared, you’ll also see an increase in traffic to your website.

So, Which is Better – SEO or Social Media Marketing?

The bottom line, you’ll see the most benefits from whipping both SEO and social media marketing into your online marketing mix.

Write long quality articles and embed images and videos into your content. Doing this will increase engagement and time spent on your website, therefore showing the search engines that your content is good and can be trusted. Plus, people will share content on social media that they find to be interesting and valuable.

Search engines nowadays use social media as a ranking factor, so it’s worth building your social media presence as it will help with your SEO. Building traffic via SEO to your website will also help people to engage on social media too.

So, while SEO and social media marketing are different, they each help the other and the end goal of both is the same – to help increase traffic to your website, products, or services.

The answer is easy: get em both done!

5 Easy Steps to an Effective Social Media Strategy for Your Small Business

Marketing has greatly evolved over the years.

Businesses used to rely on door-to-door marketing to find customers.

Then print, radio, and TV advertising came into play.

The new game in town is social media marketing, and it seems like it’s here to stay.

Over 60% of adults worldwide utilize social media in some form!

Over a billion people use Facebook each month.

Twitter draws 500,000 users each month. Therefore, it’s a “no brainer”, every business should be taking advantage of social media marketing.

If not, you’re leaving serious money on the table.

Follow this simple plan to get started with social media marketing:

Define your goals and target customers. Goals are always important because they make you think about where you are and where you eventually want to be.

What are your goals?

Are you trying to drive more customers to your website?

Do you want to boost the presence of your brand?

Are you trying to share coupons and special offers?

Do you want to communicate more with your customers?

Are you trying to market and sell products directly?

Once you set some specific, measurable goals, decide on how you want to prioritize them. Remember, the most important goal comes first! Remember to set deadlines for each goal.

Know your audience. Your marketing will be different if your typical customer is a 23-year-old single male than it would be for a 35-year-old mother, pretty straight forward stuff.

Remember to use a platform that’s suitable to your target demographic. For example, Facebook is popular with women and young adults. Men over 30 are not an active group on Facebook.

Know the different media platforms. Become an expert and learn about the available platforms. Figure out which platforms will reach the audience you are seeking.

Choose wisely to maximize the use of your time and money. Very important.

Facebook. As mentioned, Facebook is big with women and young adults. A Facebook profile is free and easy to set up. However, the ad space can be expensive.

LinkedIn is a social media platform where you’ll mostly find business professionals and entrepreneurs here. It’s free to join and a great place to do some networking.

Twitter on the other hand was originally targeted at everyone, however, Twitter tends to draw celebrities or those with a big following. Twitter users are mostly educated, young adults, and there are slightly more female users than males.

The aim here is to become aware of the many platforms and the groups who use them. Do some research!

Get your content figured out.

Develop a plan for your content. Figure out the type of content you’ll use and how frequently you’ll post it.

What type of content will you post? What format will you use to share your content? Written posts? Videos? Audio files

Determine the frequency. Then be reliable and consistent.

The more frequently you post content the better, provided the information is relevant to your customers. Set a schedule and stick to it. Random posting can make you look unprofessional.

Create your actual presence. After choosing your platforms and creating your content plan, it’s time to get busy building your online presence.
Only create profiles that you will use.

Maximize your time by only choosing platforms where you’ll regularly add content.

Create a full, complete profile on each platform. Take the time to make your company look professional and remember to include links to your website!

Get out there, follow, and connect with others. Avoid setting up accounts and then forgetting about them. Participate in online communities. If you want people to follow you, follow them first.

Be reactive. If someone makes a comment or asks a question, respond!
Maintain, maintain, maintain. It’s important to stay on top of social media. Spending a few minutes to log on each day is a great idea. Follow a few new people or make a post on someone else’s profile each day. Also, ensure your content is posted on schedule.

Creating a social media presence isn’t difficult, but it takes some time and planning. Complete the necessary research before you begin building your presence. Your time will be well spent, and the results can be significant.
It’s important to be consistent. Followers cast dead profiles aside. Give them meaningful content on a regular basis. Use social media to your advantage and watch your business grow.

8 Ways to Do Local SEO Without Building Content!

If you want to win at local search engine optimization (SEO), but you don’t want to depend on content marketing, you can do that! There are other techniques you can use to succeed. For instance, you could switch your focus towards usability and building a community.

Try these strategies to attain high local rankings in the search engines:

  1. Consider building a community. Perhaps you’re good at bringing people together. You could create a forum or build your social media presence devoted to the needs of your prospective customers. As this community grows you can then send your audience towards your offers.
  2. Use a brandable domain. If you go back a few years, everyone was trying to build their websites on domain names that exactly matched their keywords. This worked for a while, and you could rank these websites near the top of the search engines with very little effort.

Nowadays, things have changed and brandable domains are the way to go. When you create a brand, you create a unique presence for your business, essential when attempting to rank locally.

  1. Build an intuitive, responsive website. Even with the free web-builder software available today, there are still plenty of local businesses with poor websites. Sometimes it’s best to pay for an expert to create a professional website – especially if you want to outrank these poorer websites.

A responsive website is essential to ensure that the website works on all devices. These days, most web traffic comes from mobile devices, so you must make your website mobile-friendly in addition to desktops.

  1. Use on-page SEO. To rank highly, it’s important to optimize your website. Ensure that each page on your website is optimized with a title, heading tags, and properly labeled images. Choose keywords that are appropriate for your website.

Forget about trying to rank globally, but instead, look at adding local place names. For example, “restaurants in Chicago” instead of “restaurants.”

  1. Speed up your website loading time. Website loading time is a ranking factor that many website owners fail to address. If your website is slow to load, users will click off it quickly. This high bounce rate will have a negative impact on your SEO efforts.
  2. Verify your business with Google My Business. If you want your business to appear on Google Maps, you’ll need to verify it with Google My Business. Once you’ve done this, your business will have a greater chance of appearing on the map on the first-page search results.
  3. Build local citations. Citations are when your business name, address, and phone number are listed on the web. These citations help to boost your visibility on Google Maps and the local search results. The more of these your website has the better your website should perform.

Be consistent with the wording across all your listings. If you are not consistent, it may harm your overall visibility.

  1. Earn reviews from customers. Encourage your customers to publish reviews of your products or services. These reviews help to build trust in the search engines, plus you will be building trust in the general public too.

If your aim is to succeed at local SEO, you won’t need to focus too much attention on content marketing.

When you focus on these local SEO techniques, you can beat those competitors who invest heavily in content.

Online Marketing vs. Offline in the New World Economy

Successful business owners understand that marketing is the livelihood of their business. After all, marketing brings in new customers, profits, and long-term benefits for the business.

When thinking about how to market your business, you may have many questions, here are 3 of the most common:

-What’s the difference between online and offline marketing?
-Is one better than the other?
-Which is the better option for you?

These are all important questions, and this article post will guide you in making a decision.

What Is Online Marketing?

Online marketing involves promoting your business, product, or service on the internet via your website, online ads, or social media.

Benefits of online marketing include:

  1. You can see, track, and measure the engagement of your content and promotions. With social media platforms, you can physically see what your audience thinks of your brand and marketing. If you’re seeing lots of likes and shares of your content, then surely, you’re doing something right!
  2. Track your return on investment (ROI) in measurable steps. You can track clicks and sales when using ads online, so you can easily see which ads are the most profitable for you. This will help you to make smart decisions regarding future marketing strategies and campaigns.
  3. You can laser-target specific demographics. With online marketing, it’s possible to drive specific types of people to your offers – people who are more likely to buy your products.

There are also some negatives to using online marketing, such as:

  1. Digital advertisements can be annoying. While it’s certainly clever that advertisers can target ads specifically to you, showing you ads for products that you searched for days previously, they can be highly annoying and even drive you away from a brand.
  2. The ads are fleeting. Unlike a billboard, an online ad can easily be missed or ignored. It’s easy to scroll past an ad and click to the next page without even taking notice.
  3. Online marketing is constantly evolving. Whether it’s the latest social media platform or a change to the search engine algorithm, there’s always something new to learn. If you don’t keep up with important trends, you may find yourself being left in the dust.

What Is Offline Marketing?

Offline marketing is anything that does not involve the internet, so any magazine or television advertisements are good examples of this type of marketing.

Benefits of offline marketing include:

  1. It can be impactful and easy to understand. A billboard or TV commercial will often become part of a person’s daily life, so it will usually be easy to understand and digest.
  2. Printed marketing materials are often permanent. Unless a magazine is recycled or put in the trash, then the advertisements found within will be permanent, so they can still work weeks, or even months, after first being published.
  3. They are memorable. Many offline ads are memorable and likely to be remembered much better than an Instagram ad for example, which is almost instantly forgotten. Think of all the popular Super Bowl ads and other commercials that we all know so well that they become part of our culture.

Offline marketing also has some negative aspects, such as:

  1. It’s difficult to measure the success of a campaign. There are ways to measure the success of a campaign, but they are not as in-depth or accurate as those available for online marketing.
  2. Typically, offline marketing can be very expensive. Even a small run in your local newspaper or a single 30-second spot on TV can set you back a considerable amount.
  3. Little feedback from your audience. After running the marketing campaign, you can rarely gauge the reactions from your potential customers.

Which is Better for You?

Both online and offline marketing have their pros and cons.

Offline marketing is seen as more traditional and will be better aimed at the older generation, while online marketing is generally a better option for the younger generation. However, these are only generalities and might not apply to your business.

Plus, you don’t have to choose one over the other. Perhaps a combination of online and offline marketing will work best for your business.

You will need to understand what you want to achieve marketing-wise, what your budget is, and most importantly who your target audience is. Study your audience and go with what you think will work best with them, keeping your budget in mind. This will get you started.

Then, track what you can to determine which campaigns bring you the greatest profits. Run new campaigns and track those. Experience is the best determiner. Analyze as you go and stick with what’s working the best for your company until you find a new campaign that drives even greater profits.

8 Important Reasons Why SEO Helps Your Business

Smart business owners know how important search engine optimization (SEO) is for their business website or sites.

SEO, when done effectively, will help to increase a company’s website visibility on search engines like Google, Bing, MSN, and Yahoo.

This means that their website will show up in the top search results when someone searches for a keyword or phrase that applies to their business.

Being in the top results can send thousands of targeted prospects to your website and get you sales hands over fists.

In fact, smart SEO can help your business in many smart ways!

Consider these benefits of SEO:

  1. You will see an increase in traffic hands down. As your website becomes more optimized over time, it will rank higher in the search engines for various search terms. As this happens, you should see a spike in traffic, or prospects viewing your website. Which ultimately means sales.
  2. It will increase the credibility of your business. Your customers are conditioned to believe that the best businesses are those ranked at the top of the search engines, whether that is true or not.

When you rank highly, your prospects perceive your business more favorably, which leads to an increase in sales, conversions, and brand recognition.

  1. SEO can lead to long-lasting results. Radio, print, and billboard ads produce short-term rewards. SEO, on the other hand, helps to deliver long-term rewards because the content stays live on the internet bringing in subscribers and customers regularly.

By investing in SEO, your online presence increases, resulting in a more profitable return on investment (ROI), getting you the ROI you deserve!

  1. You are in control of the cost. Whether you are building backlinks, creating a social media presence, or creating blog content, you will know how much it will cost beforehand. Once you know what each service will cost, you can determine which you believe would give you a better ROI.
  2. Your website will become more user-friendly. A good SEO expert will be able to look at your website and optimize it not only for the search engines but also for your users too.

Improving your website’s user experience includes many aspects, including how quickly your website loads, how easy it is to navigate, and whether it is mobile-friendly.

By improving the user experience of your website, you will see an increase in conversions, plus you should see an overall ranking increase in the search engines, as this is one of the known ranking factors.

  1. SEO helps encourage users to visit a local store. It has been shown in numerous studies that having an online presence can also increase visits to your offline premises. If you have a restaurant, for example, a potential customer could check out your menu or customer reviews before making a reservation.
  2. Your social media following will increase. As your search engine rankings increase, more visitors will arrive at your website. Even if they do not immediately buy from you, they may still end up checking out your social media platforms, follow them, and then become buyers later on.

These new followers can also share your marketing messages, leading to an increase in social traffic and sales.

  1. SEO helps put you ahead of your competitors. As you integrate SEO and various other online marketing techniques into your business, you will move ahead of those competitors who have not implemented these techniques.

SEO is incredibly important nowadays, and if you are not implementing it in your own online marketing activities, you are limiting your results, sales, and profits.

Study what your competitors are doing and see what you can do to rise above them. It will be worth your time and effort.