Posts in digital-marketing

5 Guaranteed Strategies for More Traffic and Sales

SEO, PPC ads, Facebook ads, digital marketing, email marketing, social media marketing.

Where do we even start and how do these strategies get us more traffic to our website?

The important thing is to remember to not go crazy trying to implement all this stuff, pick one of the strategies and test it, tweak it, and finally master it before moving on to the next.

Before we can begin testing and implementing the first thing to do is to get into the mind of the consumer by creating free content that is engaging, valuable and solves problems.

We live in different times now, everyone wants to read information before they make a purchase or subscribe to an email list. I call it the info revolution.

The nice part is that we can teach and show people how our products and services can help solve their real-world problems and fulfill their desires and needs.


Getting You the ROI You Deserve!
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1. Blogging starts with SEO in mind.

For most of us that just want to get more traffic, more leads, and more sales, we need to intentionally target problems that our target audience is trying to solve.

In the world of blogging, this process is called keyword research.

Here are a couple of examples of how this works.

In the first example, let us say you sell physical products like bikes and accessories.

What words do you think a customer might have used to create a search in Google?

Probably questions like:

• What kind of bikes are people buying?
• What are the pros and cons of a fold-up bike?
• What are the best electric bikes on the market?

These are all good questions and people are looking for the best solutions.

Now, the best part about these specific questions is that you can help people answer them and at the same time suggest products from your store right in the answer.

“What kind of bikes are people buying” could come down to folding bikes, mountain bikes, electric bikes, beach cruisers, etc.

So, help your readers by informing them about today’s trending bikes and offer different bikes within your post.

“What are the pros and cons of a fold-up bike” would be a super-easy way to explain product features and benefits to potential customers.

They are already showing intent to buy, so it is likely that they’ll buy as long as they feel confident about the purchase.

OK awesome, second example!

Let us say you are a salesman selling beautiful BMW’s and you make your money on a commission basis someone buys or finances a vehicle

Now, the thing that most salespeople do is boast about how many cars they have sold and how many happy clients they have.

The average buyer or seller doesn’t really care.

And just to prove my point, are people searching for things like which BMW salesman sold the most cars?

Probably not. Potential customers are always looking for solutions to their problems.

Problems like:

Should I lease or buy my next car?

How do I buy a car without getting scammed?

What vehicles are the most economical with gas?

These 3 questions have the potential to attract an audience.

By ranking in Google for something like “how to lease your next vehicle,”
you are now attracting potential buyers with money that most likely have the intent to buy.

Content on “how to buy a car without getting scammed” would likely require the work of a salesman that at some point, could be you.

“What credit score is needed to lease a vehicle” is a great way to show value with knowledge and intentions that go way beyond making a sale.

The best part about blogging for SEO is that once you do rank, you will get free traffic from Google.

The second strategy is to invest in video content, specifically on YouTube. YouTube is the second most visited search engine in all of cyberspace.

Video isn’t just the future; it is the present.

The same rules apply when creating content for your niche market.

When people decide to do a video search on engines like YouTube, they are looking to find answers.

For example, if you bought a so-called “new” Galaxy Note 10 on eBay, you might search for

“Galaxy Note 10 unboxing” to check and see if all of the contents are in the box.


Getting You the ROI You Deserve

2. Find your target audience.

Rather than cover every social network, I just want to give you a couple of important keys that will help you grow your social channels in today’s new economy.

The first key is to focus on just one social media channel when you are just starting out.

It takes time to build a tribe. Numbers don’t lie but numbers aren’t everything either. What you want is a loyal following.

When dipping our toes into the sea of social media networks, our attention often gets divided and our efforts end up diluted.

Which social media platform are you on?

This leads us right into the second key, which is to go where your target audience is and cater to the platform.

If you were to choose just one social network, it shouldn’t be about choosing the one with the most active users.

It’s about understanding the audience that’s already there and why someone logs into the specific social media network of their choice.

For example, people usually go to YouTube to learn how to do something, to laugh or to be entertained.

But Facebook is a different beast. Think about it.

Have you ever logged onto Facebook, with hopes that you would see a product unboxing tutorial?

Or here, better yet, have you ever opened your Facebook app hoping you would find a limited time offer
that’s 90% off, only for the next 52 minutes?

More than likely not.

People do not check Facebook with a credit card in hand.

People like and share things with family and friends that are helpful, interesting, funny, even shocking.

If you are going to be introducing people to your world, tell a story, or create a video. Do something that will make you stand out.

Pinterest is primarily a social search engine where people control what they search for.

The primary reason people get on Pinterest is to get inspired, learn new things, and plan on things to do

So individuals create content that caters to their intent for being there.

If this happens to be your audience, take advantage of a less competitive landscape from both an ads and an organic placement perspective.

When it comes to paid ads, be careful not to throw your money blindly into an ad network because you read online that it was good.

What works for one person won’t necessarily work for the next.

Here’s are the ABCs of paid advertising:

  • A is for audience
  • B is for budget
  • C is for commerciality

We’ve went over the audience part, engage on social networks where your target audience hangs out.


Getting You the ROI You Deserve!

3. Budget for advertising.

Bloomberg recently reported that Google and Facebook own a combined 58% of the $111 billion dollar market.

Now, the way ads work are usually auction based.

The more advertisers there are, the more expensive it gets to bid,

Let’s say you’re in the ultra-competitive industry of weight loss.

If we were to search for that keyword in Google’s keyword planner you’ll see that the cost per click from Google Ads is $20!

If you have an ad budget of let’s say $1,000 per month, you’d only be able to get 50 clicks before your budget was depleted.

Instead, you can try and do two things:

The first option is to look for similar keywords that have a lower cost per click.

Next, set a filter to only show keywords that have a maximum cost per click of $5.

Now, filter through the list and see if there are some more lucrative opportunities rather than spending $20 per click.

This one for a “weight loss app” might be a good one since it’s a quarter of the price.

Another benefit is that the reason behind the searcher’s query is clearer.

Someone searching for this is clearly looking for an app that helps with weight loss,

whereas someone searching for just “weight loss” could be looking for a number of different things.

Another thing you can do is experiment with other ad platforms (Bing) where your target audience might be.

Finally, is commerciality.

Now, all major ad platforms are able to bring ROI for their advertisers, otherwise, they wouldn’t be in business.

Our goal is to find a way to bridge the gap between the intent of the platform and how we monetize our products.

The solution is going to be content creation.

For example, let’s say you sell kitchen cabinets and makeovers and think that Pinterest will be a good platform to rock some ads on.

In my opinion, it wouldn’t be a good idea to advertise a bunch of links to high-end cabinets, sinks and kitchen appliances.

Instead, crafting blog posts could work really well in this instance since people log on to Pinterest mainly to get inspiration and learn about new things.

Here’s a possibility of what that bridge might look like ..

Pinterest ads would be definitely be the discovery tool. It’s simple, you pay them money and they’ll show your pin.

The bridge would then be a helpful blog post on let’s say, “9 Interior Design Tips For

A Country Kitchen Makeover That Won’t Break the Bank.”

Within that content, you can showcase your products through internal linking.

Nail the ABCs of paid ads and increase your chances of getting the ROI you deserve!


Getting You the ROI You Deserve!

4. Podcasting.

Now, there are a couple ways to look at podcasts.

The first is to create your own podcast series and the second is to be a guest interviewed on someone else’s podcast.

Creating your own podcast can be a smart way to build a brand and building an audience.

If you’re just starting out, just a heads up, a takes time before you get any sort of traction.

Getting interviewed on a podcast series is an entirely different story,

Hosts are always looking for interesting people to interview.

Even if you are new to the online world, you real world offline expertise and experience is enough to land yourself a slot on a popular podcast.

I know you’re probably thinking “yeah that sounds good but how do I know who to approach?”

An easy way to find an open door is to look at your favorite podcasts and try to find someone in your specific industry that has been interviewed.


5. Email marketing.

If you’ve ever heard or learned anything about email marketing, then you may have heard people say “the money’s in the list”.

Once you get into it, you’ll quickly discover that email marketing is the best way to cement your brand in the mind of all your subscribers.

Email marketing is like printing money on-demand once you have this strategy set up right but first, you need traffic to get email subscribers. If that makes sense.

This also requires opt in forms and an autoresponder company.

In my opinion, email is “the bigger picture” and the long play to build an “eye to eye” connection with your audience and even sell them high ticket items.

In the beginning focus on building your list from day one, it’s important to collect emails from interested visitors to your site. Don’t leave any money on the table.

Be real about your goals and your audience will feel it, put more time into your emails, and see the return it provides for your online marketing efforts.


6. Use forums and community boards.

Community forums like Quora, Reddit, and Facebook are very good for engaging potential customers

Before you go crazy and start posting links to your product pages, there are a few things you need to know before you before going all in.

People detest spam and so do I.

Don’t promote your products or services pages within these groups ever.

The intent of users on these platforms is ask questions and to learn.

Not to be sold to directly.

Instead, you can think of these networks as a place to share your experience, expertise, knowledge build relationships and help others get that internet ROI.

Second thing to consider, use links to your content wisely.

Links can be okay depending on the network you’re posting on and whether you’ve provided some kind of value by answering a question and pointing back to your reference.

For example, Quora has tons of traffic, questions and generally has longer answers. Linking to your content where it supports your point is a smart idea.

Helping someone first will go a lot farther than self-promotional content that give you a reputation as a scammer or spammer.

SEO or PPC – Which Is Really Better for Your Business?


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In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC).

Both have their positives and negatives, but is one better than the other?

Let’s look at both.

Is SEO Better?

SEO, or Search Engine Optimization, is the process whereby you optimize a website to appear as high in the search engine results as possible.

A massive part of this process is figuring out what the search engines want and then optimizing your web pages accordingly.

Pros of SEO:

  1. Organic traffic has staying power. Once you’re able to get your website to rank highly in the search engines, chances are good that you’ll be able to generate consistent traffic.
  1. SEO is often a less expensive option than PPC. When you compare the two traffic sources, SEO comes out the winner of the two when looking at traffic generated, as long as you’re looking at the traffic that comes once you’ve attained high rankings in the search engines.

Negatives of SEO:

  1. SEO takes time. It can take many months for your hard work to show any rewards. If you don’t have the time to wait for your website and content to rank, then SEO may not be the best option for you.
  1. You need unique and quality content. When it comes to content, people want to read the best content available. This can be a lot of work and will require research and a creative mind. If you don’t have these skills yourself, then it will benefit you to hire an expert.

Is PPC Better?

PPC, or Pay-Per-Click Advertising, is a technique that allows you to advertise in search engines, bringing immediate, targeted traffic to your website.

Pros of PPC:

  1. Quick results. Unlike SEO, where you may have to wait months to see results, it is possible to start getting substantial traffic to your website within a few hours using an effective PPC campaign.
  1. You can accurately target different demographics. When you use PPC, you will be able to target different types of people. For example, if you want to target a woman in her 30s who lives in the UK and is interested in cooking, you can target her with your ads. SEO does not give you this option.
  1. You can experiment quickly and easily. With PPC, you can set up a campaign and run A/B tests so that you can monitor what works and what doesn’t very quickly. SEO is a slower process, so it will take time to come to any conclusion regarding the success of an SEO technique.

Negatives of PPC:

  1. It can be expensive. If you are in a competitive niche, PPC can be expensive and your return on investment (ROI) may be low while you are figuring out which ads work and which don’t.
  1. Ads can become less effective. Using the same ads with every campaign will result in them becoming stale and less effective. To combat this, mix up the copy and images and refresh the ads to keep them working long-term.

Which is Better for You?

When it comes to determining whether SEO or PPC is better for your business, the answer would be that it depends.

Both are legitimate sources of traffic.

If you want quicker results, then PPC will be the better option, because SEO will take time to work.

For those with a smaller budget, SEO will be the better option, as paid ads can be expensive, especially if you don’t have experience with them.You may want to use both SEO and PPC in tandem. When using them together, you can seriously ramp up the amount of traffic that you ca

9 Ways to Earn Quality Backlinks to Your Website

For some, backlinks are the number one ranking factor for their websites. If you employ this strategy, building high-quality backlinks to your website can not only increase your search engine ranking, but it can also result in an increase in organic traffic.

And bringing more visitors to your website is what search engine optimization (SEO) is all about!

Some backlinks are harder than others to find, but if they increase your traffic from the search engines, then surely, it’s worth the effort!

Try these techniques to earn quality backlinks and get more visitors to your website:

  1. The broken-link building method. This method involves contacting a webmaster to report broken links on their website. While doing this, you suggest adding a link to your own website.

    1. As you are helping the webmaster by finding this broken link, the chances of them replacing the link with your own or adding one of yours will be quite high.

    1. Peruse quality websites in your field, so any added links will be from other experts in your industry, resulting in a high-quality link.
  1. The skyscraper technique. This method has three steps:

    1. Find a piece of content that has lots of links pointing to it.

    1. Create a piece of content that is better, or more valuable, than that one and publish it on your website.

    1. Contact those who link to the original piece and ask them if they would rather link to your higher quality piece of content, instead. Some will!
  1. Create an infographic. This is one of the more popular ways to build backlinks. The reason for this is that infographics are easy to understand and share.

    1. In order to do this, you will need to find an appropriate topic in your field, perhaps a trending topic, gather the data, and find someone to make this data visually appealing.

    1. Be sure to include links to your website in the infographic.

    1. Once the infographic is created, add it to your website and your social media accounts, where it will likely be shared.
  1. Write guest articles. When you create articles to place on other websites, you get to put your content in front of a new audience. This increases the exposure to your own website.

    1. This method is good not only for creating that important backlink but can also increase your own reputation and social media following.
  1. Spy on your competitors. When you spy on your competitors, you’ll get a better idea of what content they’re creating and the backlinks that they’re building. You can then make (better) content on the same topics and acquire backlinks from many of the same websites that link to your competitor.
  1. Promote your content. Sometimes the best approach to building backlinks is to approach webmasters yourself via email.

    1. One easy way to gain a backlink is to find those that create weekly or monthly roundup posts. You can then email these people links to your best guides and ask them to add them to their latest roundup article.

    1. If you struggle to find the email address of the webmaster, check out their social media profiles. Also, LinkedIn is always a good place for professional contacts.
  1. Write a testimonial. Many times, you can get a backlink in exchange for a testimonial. Make a list of any products you are using and contact the owner of the website that promotes this product. Offer to make a testimonial for their product as long as you can put a link to your website.
  1. Donate to a nonprofit organization. It’s common practice for nonprofit organizations to include links to the websites of the businesses who donate to them. It is as simple as finding the organization, filling in the amount you wish to donate, and writing your URL.
  1. Get interviewed. Once you become known as an authority in your niche, you’ll find that others will come directly to you for an interview. Many will link to your website in their promo materials for the interview as well as in the interview itself.

    1. In the meantime, before others are coming to you, look for websites that are looking for interviewees. Contact them, telling them you wish to participate in the interviews and what knowledge you can contribute.

Building backlinks can be a challenge but using these strategies will certainly help you to build the quality backlinks you seek.

A Couple Quick Facts about SEO vs. Social Media Marketing


There’s a debate in the world of “online marketing” raging among experts over which strategy is best to grow your business.

Would SEO or social media marketing be the smarter option to choose?

Often, a business will hire an SEO expert or agency to increase their web visibility in the search engines without even batting an eye at social media and the hoards of traffic that it can bring to their business.

Similarly, on the other side of the coin, there are those who focus their attention entirely on building a social media following without spending any time on SEO.

Let’s compare apples to apples to see which option is best.

Targeting an Audience

To bring in the right traffic and sales, target a specific audience.

It is definitely easier to target an appropriate audience on social media platforms.

Social media platforms allow you to create ads that specifically target people within a certain demographic who will be interested in your niche.

SEO is not quite as targeted. Although you can certainly target those interested in your niche, you generally cannot laser in on a specific demographic.

How Much Effort Is Really Involved?

To ensure a return on investment or ROI, you’ll want to consider how much effort is required to promote your content via social media and SEO.

With social media, you’ll have to plan and post regular content on the various platforms. While there are tools available that can make this process easier, you still have to do this on a consistent basis.

Social media marketing is not something that you can rely on to work without your own efforts. Each post you make will only have a short shelf life, so you’ll need to make an effort each day.

SEO, on the other hand, requires work, but once you start to rank your web pages, there will be less ongoing work involved for years to come.

Which Content Should You Use?

Whether you are implementing SEO or social media marketing, you’ll need to create good content that provides awesome value for your website visitors. The type of content you create will make a big impact on your traffic and whether your audience engages (leaves comment) with it or not.

When writing content for your website or blog, usually long-form content will work best. This means that you may need to create articles of a few thousand words, rather than a couple of hundred.

For social media, images and videos will work best and will be shared across the community if they resonate with the audience. When this occurs and your content starts to be shared, you’ll also see an increase in traffic to your website.

So, Which is Better – SEO or Social Media Marketing?

The bottom line, you’ll see the most benefits from whipping both SEO and social media marketing into your online marketing mix.

Write long quality articles and embed images and videos into your content. Doing this will increase engagement and time spent on your website, therefore showing the search engines that your content is good and can be trusted. Plus, people will share content on social media that they find to be interesting and valuable.

Search engines nowadays use social media as a ranking factor, so it’s worth building your social media presence as it will help with your SEO. Building traffic via SEO to your website will also help people to engage on social media too.

So, while SEO and social media marketing are different, they each help the other and the end goal of both is the same – to help increase traffic to your website, products, or services.

The answer is easy: get em both done!

5 Easy Steps to an Effective Social Media Strategy for Your Small Business

Marketing has greatly evolved over the years.

Businesses used to rely on door-to-door marketing to find customers.

Then print, radio, and TV advertising came into play.

The new game in town is social media marketing, and it seems like it’s here to stay.

Over 60% of adults worldwide utilize social media in some form!

Over a billion people use Facebook each month.

Twitter draws 500,000 users each month. Therefore, it’s a “no brainer”, every business should be taking advantage of social media marketing.

If not, you’re leaving serious money on the table.

Follow this simple plan to get started with social media marketing:

Define your goals and target customers. Goals are always important because they make you think about where you are and where you eventually want to be.

What are your goals?

Are you trying to drive more customers to your website?

Do you want to boost the presence of your brand?

Are you trying to share coupons and special offers?

Do you want to communicate more with your customers?

Are you trying to market and sell products directly?

Once you set some specific, measurable goals, decide on how you want to prioritize them. Remember, the most important goal comes first! Remember to set deadlines for each goal.

Know your audience. Your marketing will be different if your typical customer is a 23-year-old single male than it would be for a 35-year-old mother, pretty straight forward stuff.

Remember to use a platform that’s suitable to your target demographic. For example, Facebook is popular with women and young adults. Men over 30 are not an active group on Facebook.

Know the different media platforms. Become an expert and learn about the available platforms. Figure out which platforms will reach the audience you are seeking.

Choose wisely to maximize the use of your time and money. Very important.

Facebook. As mentioned, Facebook is big with women and young adults. A Facebook profile is free and easy to set up. However, the ad space can be expensive.

LinkedIn is a social media platform where you’ll mostly find business professionals and entrepreneurs here. It’s free to join and a great place to do some networking.

Twitter on the other hand was originally targeted at everyone, however, Twitter tends to draw celebrities or those with a big following. Twitter users are mostly educated, young adults, and there are slightly more female users than males.

The aim here is to become aware of the many platforms and the groups who use them. Do some research!

Get your content figured out.

Develop a plan for your content. Figure out the type of content you’ll use and how frequently you’ll post it.

What type of content will you post? What format will you use to share your content? Written posts? Videos? Audio files

Determine the frequency. Then be reliable and consistent.

The more frequently you post content the better, provided the information is relevant to your customers. Set a schedule and stick to it. Random posting can make you look unprofessional.

Create your actual presence. After choosing your platforms and creating your content plan, it’s time to get busy building your online presence.
Only create profiles that you will use.

Maximize your time by only choosing platforms where you’ll regularly add content.


Create a full, complete profile on each platform. Take the time to make your company look professional and remember to include links to your website!

Get out there, follow, and connect with others. Avoid setting up accounts and then forgetting about them. Participate in online communities. If you want people to follow you, follow them first.


Be reactive. If someone makes a comment or asks a question, respond!
Maintain, maintain, maintain. It’s important to stay on top of social media. Spending a few minutes to log on each day is a great idea. Follow a few new people or make a post on someone else’s profile each day. Also, ensure your content is posted on schedule.


Creating a social media presence isn’t difficult, but it takes some time and planning. Complete the necessary research before you begin building your presence. Your time will be well spent, and the results can be significant.
It’s important to be consistent. Followers cast dead profiles aside. Give them meaningful content on a regular basis. Use social media to your advantage and watch your business grow.

8 Ways to Do Local SEO Without Building Content!

If you want to win at local search engine optimization (SEO), but you don’t want to depend on content marketing, you can do that! There are other techniques you can use to succeed. For instance, you could switch your focus towards usability and building a community.

Try these strategies to attain high local rankings in the search engines:

  1. Consider building a community. Perhaps you’re good at bringing people together. You could create a forum or build your social media presence devoted to the needs of your prospective customers. As this community grows you can then send your audience towards your offers.
  2. Use a brandable domain. If you go back a few years, everyone was trying to build their websites on domain names that exactly matched their keywords. This worked for a while, and you could rank these websites near the top of the search engines with very little effort.

Nowadays, things have changed and brandable domains are the way to go. When you create a brand, you create a unique presence for your business, essential when attempting to rank locally.

  1. Build an intuitive, responsive website. Even with the free web-builder software available today, there are still plenty of local businesses with poor websites. Sometimes it’s best to pay for an expert to create a professional website – especially if you want to outrank these poorer websites.

A responsive website is essential to ensure that the website works on all devices. These days, most web traffic comes from mobile devices, so you must make your website mobile-friendly in addition to desktops.

  1. Use on-page SEO. To rank highly, it’s important to optimize your website. Ensure that each page on your website is optimized with a title, heading tags, and properly labeled images. Choose keywords that are appropriate for your website.

Forget about trying to rank globally, but instead, look at adding local place names. For example, “restaurants in Chicago” instead of “restaurants.”

  1. Speed up your website loading time. Website loading time is a ranking factor that many website owners fail to address. If your website is slow to load, users will click off it quickly. This high bounce rate will have a negative impact on your SEO efforts.
  2. Verify your business with Google My Business. If you want your business to appear on Google Maps, you’ll need to verify it with Google My Business. Once you’ve done this, your business will have a greater chance of appearing on the map on the first-page search results.
  3. Build local citations. Citations are when your business name, address, and phone number are listed on the web. These citations help to boost your visibility on Google Maps and the local search results. The more of these your website has the better your website should perform.

Be consistent with the wording across all your listings. If you are not consistent, it may harm your overall visibility.

  1. Earn reviews from customers. Encourage your customers to publish reviews of your products or services. These reviews help to build trust in the search engines, plus you will be building trust in the general public too.

If your aim is to succeed at local SEO, you won’t need to focus too much attention on content marketing.

When you focus on these local SEO techniques, you can beat those competitors who invest heavily in content.

Online Marketing vs. Offline in the New World Economy


Successful business owners understand that marketing is the livelihood of their business. After all, marketing brings in new customers, profits, and long-term benefits for the business.

When thinking about how to market your business, you may have many questions, here are 3 of the most common:

-What’s the difference between online and offline marketing?
-Is one better than the other?
-Which is the better option for you?

These are all important questions, and this article post will guide you in making a decision.

What Is Online Marketing?

Online marketing involves promoting your business, product, or service on the internet via your website, online ads, or social media.

Benefits of online marketing include:

  1. You can see, track, and measure the engagement of your content and promotions. With social media platforms, you can physically see what your audience thinks of your brand and marketing. If you’re seeing lots of likes and shares of your content, then surely, you’re doing something right!
  2. Track your return on investment (ROI) in measurable steps. You can track clicks and sales when using ads online, so you can easily see which ads are the most profitable for you. This will help you to make smart decisions regarding future marketing strategies and campaigns.
  3. You can laser-target specific demographics. With online marketing, it’s possible to drive specific types of people to your offers – people who are more likely to buy your products.

There are also some negatives to using online marketing, such as:

  1. Digital advertisements can be annoying. While it’s certainly clever that advertisers can target ads specifically to you, showing you ads for products that you searched for days previously, they can be highly annoying and even drive you away from a brand.
  2. The ads are fleeting. Unlike a billboard, an online ad can easily be missed or ignored. It’s easy to scroll past an ad and click to the next page without even taking notice.
  3. Online marketing is constantly evolving. Whether it’s the latest social media platform or a change to the search engine algorithm, there’s always something new to learn. If you don’t keep up with important trends, you may find yourself being left in the dust.

What Is Offline Marketing?

Offline marketing is anything that does not involve the internet, so any magazine or television advertisements are good examples of this type of marketing.

Benefits of offline marketing include:

  1. It can be impactful and easy to understand. A billboard or TV commercial will often become part of a person’s daily life, so it will usually be easy to understand and digest.
  2. Printed marketing materials are often permanent. Unless a magazine is recycled or put in the trash, then the advertisements found within will be permanent, so they can still work weeks, or even months, after first being published.
  3. They are memorable. Many offline ads are memorable and likely to be remembered much better than an Instagram ad for example, which is almost instantly forgotten. Think of all the popular Super Bowl ads and other commercials that we all know so well that they become part of our culture.

Offline marketing also has some negative aspects, such as:

  1. It’s difficult to measure the success of a campaign. There are ways to measure the success of a campaign, but they are not as in-depth or accurate as those available for online marketing.
  2. Typically, offline marketing can be very expensive. Even a small run in your local newspaper or a single 30-second spot on TV can set you back a considerable amount.
  3. Little feedback from your audience. After running the marketing campaign, you can rarely gauge the reactions from your potential customers.

Which is Better for You?

Both online and offline marketing have their pros and cons.

Offline marketing is seen as more traditional and will be better aimed at the older generation, while online marketing is generally a better option for the younger generation. However, these are only generalities and might not apply to your business.

Plus, you don’t have to choose one over the other. Perhaps a combination of online and offline marketing will work best for your business.

You will need to understand what you want to achieve marketing-wise, what your budget is, and most importantly who your target audience is. Study your audience and go with what you think will work best with them, keeping your budget in mind. This will get you started.

Then, track what you can to determine which campaigns bring you the greatest profits. Run new campaigns and track those. Experience is the best determiner. Analyze as you go and stick with what’s working the best for your company until you find a new campaign that drives even greater profits.

marcelino@marcelinolatorre.com

8 Important Reasons Why SEO Helps Your Business


Smart business owners know how important search engine optimization (SEO) is for their business website or sites.

SEO, when done effectively, will help to increase a company’s website visibility on search engines like Google, Bing, MSN, and Yahoo.

This means that their website will show up in the top search results when someone searches for a keyword or phrase that applies to their business.

Being in the top results can send thousands of targeted prospects to your website and get you sales hands over fists.

In fact, smart SEO can help your business in many smart ways!

Consider these benefits of SEO:

  1. You will see an increase in traffic hands down. As your website becomes more optimized over time, it will rank higher in the search engines for various search terms. As this happens, you should see a spike in traffic, or prospects viewing your website. Which ultimately means sales.
  2. It will increase the credibility of your business. Your customers are conditioned to believe that the best businesses are those ranked at the top of the search engines, whether that is true or not.

When you rank highly, your prospects perceive your business more favorably, which leads to an increase in sales, conversions, and brand recognition.

  1. SEO can lead to long-lasting results. Radio, print, and billboard ads produce short-term rewards. SEO, on the other hand, helps to deliver long-term rewards because the content stays live on the internet bringing in subscribers and customers regularly.

By investing in SEO, your online presence increases, resulting in a more profitable return on investment (ROI), getting you the ROI you deserve!

  1. You are in control of the cost. Whether you are building backlinks, creating a social media presence, or creating blog content, you will know how much it will cost beforehand. Once you know what each service will cost, you can determine which you believe would give you a better ROI.
  2. Your website will become more user-friendly. A good SEO expert will be able to look at your website and optimize it not only for the search engines but also for your users too.

Improving your website’s user experience includes many aspects, including how quickly your website loads, how easy it is to navigate, and whether it is mobile-friendly.

By improving the user experience of your website, you will see an increase in conversions, plus you should see an overall ranking increase in the search engines, as this is one of the known ranking factors.

  1. SEO helps encourage users to visit a local store. It has been shown in numerous studies that having an online presence can also increase visits to your offline premises. If you have a restaurant, for example, a potential customer could check out your menu or customer reviews before making a reservation.
  2. Your social media following will increase. As your search engine rankings increase, more visitors will arrive at your website. Even if they do not immediately buy from you, they may still end up checking out your social media platforms, follow them, and then become buyers later on.

These new followers can also share your marketing messages, leading to an increase in social traffic and sales.

  1. SEO helps put you ahead of your competitors. As you integrate SEO and various other online marketing techniques into your business, you will move ahead of those competitors who have not implemented these techniques.

SEO is incredibly important nowadays, and if you are not implementing it in your own online marketing activities, you are limiting your results, sales, and profits.

Study what your competitors are doing and see what you can do to rise above them. It will be worth your time and effort.


Professional Development from Home: How Online Marketing Works

Thinking about re-inventing yourself during the pandemic and maybe launching a blog or a business from home?

To become successful in online marketing it all boils down to testing and tweaking. This is how we get to what’s called a “conversion” in the online advertising world.

Just like with learning anything new, it takes hard work and patience.

The good news is that you do not need to attend a college or university to learn rocket science to get these skills.

In this valuable guide, you’ll discover some “self-taught” methods you can use to learn online marketing at home just like I did. In fact, you could become an expert yourself in no time!

Search Engine Marketing aka (SEM)

SEM is a major part of online marketing and is split into two defined areas: search engine optimization (SEO) and Pay-Per-Click advertising (PPC):

  1. With SEO, you’ll learn how to optimize a website so that it ranks higher in the search engines’ organic results, ultimately helping to drive targeted traffic to your website.

SEO is a discipline that changes continuously. Because of this aspect, you’ll want to monitor the major players in SEO to keep up with search engine algorithm changes, so you can adjust your own methods accordingly as the changes and updates happen.

Subscribe to my blog for daily SEO tips and I’ll be sure to send you tips, updates, gifts, and a bunch of other cool stuff.

PPC, or Pay-Per-Click marketing, will enable you to send traffic to websites with targeted advertisements. This can get expensive but the returns come faster.

Google Ads is still one of the most popular PPC networks, which will show your ads on Google properties and websites that have the AdSense code included.

You can learn PPC easily online and relatively quickly. There are numerous courses you can take, including ones that will allow you to gain a Google Certification for PPC ads.

Once you’ve gained this accreditation, create some PPV (Pay Per View) campaigns of your own to gain the necessary experience you’ll need to get your own clients.

If you’re looking for a couple of golden resources (free and paid) to learn online marketing please visit https://www.udemy.com/ and https://academy.hubspot.com/

Social Media Marketing

It’s almost impossible to imagine a world without social media. Millions of people visit social media websites each day, which is why learning how to market on these platforms is so important.

Social media marketing has many advantages, such as:

-You can market your website for free by engaging your social media audience.

-You can buy effective advertising campaigns for as little as $5/day.

-You can highly target the audience that you want to show your ads to.

Luckily, there are online courses available on these platforms themselves that will help teach you how to market to the millions of users that use these platforms daily. From paid campaigns to getting your content to go viral, if you want to learn about something, there will be a course available that can help.

Email Marketing

Don’t listen to all the lies out there, email marketing is still one of the best ways to market online and rake in some serious profit.

The first step is to build an email list. Offer something valuable aka a premium, such as a free report or discount coupon, that is related to your products or services in exchange for their email address. In this way, you can build a list of people that opted in to receive your emails.

To run a successful email marketing campaign, it’s important to clearly understand your audience and what they want. Once you understand what they want, you can tailor an offer that will be attractive to them and then make your offer in an email and shoot it to your list.

In order to build your email list and send emails to them, you’ll need to use an autoresponder.

There are many autoresponder platforms on the web, and many of them are free to get started.

My personal favorite and the one I currently use is Mailchimp in case you need a free solution.

With an autoresponder, you can also track your ads and their effectiveness.

To learn more about email marketing and how to effectively use an autoresponder:

Pick one and start using it, take action. All autoresponder platforms out there pretty much have numerous guides and articles about how to use them to run successful marketing campaigns.

You can also find YouTube videos that teach how to run email marketing campaigns with your chosen autoresponder.

Or you can do an online search for a course that teaches you the information you need.

Do Your Research and Take Action!!

You can research online marketing tips at home and find out what techniques are working for others. Simple.

You can then take these ideas and use them yourself since it’s already converting, why re-invent the wheel? Many techniques you learn may not be successful, but you will soon learn what works best for you and what does not. Test everything.

You can become one of these experts yourself and do your own online marketing for your own company or offer your services to others. You could make a nice side income this way!

You’ll learn your most effective way of working and which area of online marketing you prefer to focus on. Not everyone can be an expert at everything, which is why many successful online marketers consult with a team of experts who each specialize in their own area of online marketing.


10 BEST PRACTICES FOR CONSISTENT SEO SUCCESS: Do You Really Need It?

There are many ways to get higher search engine rankings.

This list outlines page optimization on your website, keyword research, building backlinks, and more.

Although search engine algorithms (which determine rankings) change quite often, tried and true SEO methods that are proven to help you rise higher in the rankings throughout these changes and weather the storm.

Here are the Top 10 best practices for SEO success:

  1. It’s very important to ensure that your website is secure. Most people today are concerned with the privacy and security of the websites that they visit let alone do business with. Consequently, this is also a crucial ranking factor in the search engines. A secure website will always rank higher than one that isn’t secure!

Discuss with your web host or web manager about the type of security that is most appropriate for your website. On mine, I have a security certificate that ensures that the content I publish for you guys is delivered by SSL (secure socket layer).

With SSL, your website will start with an “https://” instead of “http://” and the little lock icon will show up next to the web address in many browsers.

  1. Add your main keyword early into the content. Including your keyword early on lets the search engines know what your content is about. Additionally, sprinkle the main keyword throughout the rest of your content too.

This will tell the search engines that this term is important, which will help you rank well for this term.

  1. Use unique titles, descriptions, and content. This lets the search engines know that your content is fresh original material and can add further knowledge to the other information that can already be found on the internet about your topic.
  2. Optimize your title tag for SEO. Always include your main keyword in the title tag for your website, and if possible, put it at the start of the title. This will give priority to this keyword.
  3. Ensure that your website loads quickly. It’s important that you make your website load as quickly as possible. Especially with the advent of smartphones, loading time is an important ranking factor in the search engines.

Compress the size of images, remove any unneeded code, and consider using a content delivery network (CDN). If you use a CDN, your website will be able to serve images and other media from servers that are close to your audience, thus cutting down on the loading time.

Many web hosts now use CDNs to deliver content for their clients’ websites. Talk with your web host or your web manager about this priority.

If you have a WordPress site, there are many plugins that help you speed up the loading time for your website.

  1. Optimize any images. You can do this by giving the filenames descriptive names. Using image alt text is also recommended so that the search engines can understand what images are present on your website. Properly optimized images can boost your website rank.
  2. Use internal linking. The key here is to link to your main pages. So, any smaller pages can link to a larger, authoritative piece. This will help to increase the rank of the more important page.

Try to use the main keyword, or a variation of it, in your internal links to ensure that the search engines know what the page is about.

  1. Create amazing content. Write high quality content that answers questions that your readers might have about your topic.

If you can answer a question in less than 1,000 words, that is fine. However, it’s worth noting that it’s important to be thorough with any answer, so you may want to write considerably more than this amount.

Many of the highest-ranking pages include longer, authoritative content.

  1. Build backlinks to your website. Despite what you may have read online that backlinks are no longer important, please note that backlinks, when done properly, are still very important. They show the search engines that your content is valuable enough for other webmasters to link to.

When you first start your website, you may want to go slow when building backlinks. After a few months you’ll be able to ramp up your efforts.

With this strategy, you want to obtain links from other important websites in this field. Links from low-quality websites that accept advertising from anyone to any website are likely to hurt your search engine rankings.

  1. Look at the user experience. If you find that visitors are struggling to navigate your website or that you have a high bounce rate, which is when people leave your website after just a short time, take a close look at your user experience.

Perhaps your visitors aren’t finding the answers that they’re looking for, or maybe your website is broken in some way. See what you can do to improve the overall experience of your visitors.

Following these Top 10 SEO best practices will enable you to achieve higher rankings in the search engines. The higher you rank, the more traffic you should be able to achieve, and ultimately the more sales you will be able to make.

marcelino@marcelinolatorre.com