SEO, PPC ads, Facebook ads, digital marketing, email marketing, social media marketing.
Where do we even start and how do these strategies get us more traffic to our website?
The important thing is to remember to not go crazy trying to implement all this stuff, pick one of the strategies and test it, tweak it, and finally master it before moving on to the next.
Before we can begin testing and implementing the first thing to do is to get into the mind of the consumer by creating free content that is engaging, valuable and solves problems.
We live in different times now, everyone wants to read information before they make a purchase or subscribe to an email list. I call it the info revolution.
The nice part is that we can teach and show people how our products and services can help solve their real-world problems and fulfill their desires and needs.
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1. Blogging starts with SEO in mind.
For most of us that just want to get more traffic, more leads, and more sales, we need to intentionally target problems that our target audience is trying to solve.
In the world of blogging, this process is called keyword research.
Here are a couple of examples of how this works.
In the first example, let us say you sell physical products like bikes and accessories.
What words do you think a customer might have used to create a search in Google?
Probably questions like:
• What kind of bikes are people buying?
• What are the pros and cons of a fold-up bike?
• What are the best electric bikes on the market?
These are all good questions and people are looking for the best solutions.
Now, the best part about these specific questions is that you can help people answer them and at the same time suggest products from your store right in the answer.
“What kind of bikes are people buying” could come down to folding bikes, mountain bikes, electric bikes, beach cruisers, etc.
So, help your readers by informing them about today’s trending bikes and offer different bikes within your post.
“What are the pros and cons of a fold-up bike” would be a super-easy way to explain product features and benefits to potential customers.
They are already showing intent to buy, so it is likely that they’ll buy as long as they feel confident about the purchase.
OK awesome, second example!
Let us say you are a salesman selling beautiful BMW’s and you make your money on a commission basis someone buys or finances a vehicle
Now, the thing that most salespeople do is boast about how many cars they have sold and how many happy clients they have.
The average buyer or seller doesn’t really care.
And just to prove my point, are people searching for things like which BMW salesman sold the most cars?
Probably not. Potential customers are always looking for solutions to their problems.
Should I lease or buy my next car?
How do I buy a car without getting scammed?
What vehicles are the most economical with gas?
These 3 questions have the potential to attract an audience.
By ranking in Google for something like “how to lease your next vehicle,”
you are now attracting potential buyers with money that most likely have the intent to buy.
Content on “how to buy a car without getting scammed” would likely require the work of a salesman that at some point, could be you.
“What credit score is needed to lease a vehicle” is a great way to show value with knowledge and intentions that go way beyond making a sale.
The best part about blogging for SEO is that once you do rank, you will get free traffic from Google.
The second strategy is to invest in video content, specifically on YouTube. YouTube is the second most visited search engine in all of cyberspace.
Video isn’t just the future; it is the present.
The same rules apply when creating content for your niche market.
When people decide to do a video search on engines like YouTube, they are looking to find answers.
For example, if you bought a so-called “new” Galaxy Note 10 on eBay, you might search for
“Galaxy Note 10 unboxing” to check and see if all of the contents are in the box.
2. Find your target audience.
Rather than cover every social network, I just want to give you a couple of important keys that will help you grow your social channels in today’s new economy.
The first key is to focus on just one social media channel when you are just starting out.
It takes time to build a tribe. Numbers don’t lie but numbers aren’t everything either. What you want is a loyal following.
When dipping our toes into the sea of social media networks, our attention often gets divided and our efforts end up diluted.
Which social media platform are you on?
This leads us right into the second key, which is to go where your target audience is and cater to the platform.
If you were to choose just one social network, it shouldn’t be about choosing the one with the most active users.
It’s about understanding the audience that’s already there and why someone logs into the specific social media network of their choice.
For example, people usually go to YouTube to learn how to do something, to laugh or to be entertained.
But Facebook is a different beast. Think about it.
Have you ever logged onto Facebook, with hopes that you would see a product unboxing tutorial?
Or here, better yet, have you ever opened your Facebook app hoping you would find a limited time offer
that’s 90% off, only for the next 52 minutes?
More than likely not.
People do not check Facebook with a credit card in hand.
People like and share things with family and friends that are helpful, interesting, funny, even shocking.
If you are going to be introducing people to your world, tell a story, or create a video. Do something that will make you stand out.
Pinterest is primarily a social search engine where people control what they search for.
The primary reason people get on Pinterest is to get inspired, learn new things, and plan on things to do
So individuals create content that caters to their intent for being there.
If this happens to be your audience, take advantage of a less competitive landscape from both an ads and an organic placement perspective.
When it comes to paid ads, be careful not to throw your money blindly into an ad network because you read online that it was good.
What works for one person won’t necessarily work for the next.
Here’s are the ABCs of paid advertising:
- A is for audience
- B is for budget
- C is for commerciality
We’ve went over the audience part, engage on social networks where your target audience hangs out.
3. Budget for advertising.
Bloomberg recently reported that Google and Facebook own a combined 58% of the $111 billion dollar market.
Now, the way ads work are usually auction based.
The more advertisers there are, the more expensive it gets to bid,
Let’s say you’re in the ultra-competitive industry of weight loss.
If we were to search for that keyword in Google’s keyword planner you’ll see that the cost per click from Google Ads is $20!
If you have an ad budget of let’s say $1,000 per month, you’d only be able to get 50 clicks before your budget was depleted.
Instead, you can try and do two things:
The first option is to look for similar keywords that have a lower cost per click.
Next, set a filter to only show keywords that have a maximum cost per click of $5.
Now, filter through the list and see if there are some more lucrative opportunities rather than spending $20 per click.
This one for a “weight loss app” might be a good one since it’s a quarter of the price.
Another benefit is that the reason behind the searcher’s query is clearer.
Someone searching for this is clearly looking for an app that helps with weight loss,
whereas someone searching for just “weight loss” could be looking for a number of different things.
Another thing you can do is experiment with other ad platforms (Bing) where your target audience might be.
Finally, is commerciality.
Now, all major ad platforms are able to bring ROI for their advertisers, otherwise, they wouldn’t be in business.
Our goal is to find a way to bridge the gap between the intent of the platform and how we monetize our products.
The solution is going to be content creation.
For example, let’s say you sell kitchen cabinets and makeovers and think that Pinterest will be a good platform to rock some ads on.
In my opinion, it wouldn’t be a good idea to advertise a bunch of links to high-end cabinets, sinks and kitchen appliances.
Instead, crafting blog posts could work really well in this instance since people log on to Pinterest mainly to get inspiration and learn about new things.
Here’s a possibility of what that bridge might look like ..
Pinterest ads would be definitely be the discovery tool. It’s simple, you pay them money and they’ll show your pin.
The bridge would then be a helpful blog post on let’s say, “9 Interior Design Tips For
A Country Kitchen Makeover That Won’t Break the Bank.”
Within that content, you can showcase your products through internal linking.
Nail the ABCs of paid ads and increase your chances of getting the ROI you deserve!
Now, there are a couple ways to look at podcasts.
The first is to create your own podcast series and the second is to be a guest interviewed on someone else’s podcast.
Creating your own podcast can be a smart way to build a brand and building an audience.
If you’re just starting out, just a heads up, a takes time before you get any sort of traction.
Getting interviewed on a podcast series is an entirely different story,
Hosts are always looking for interesting people to interview.
Even if you are new to the online world, you real world offline expertise and experience is enough to land yourself a slot on a popular podcast.
I know you’re probably thinking “yeah that sounds good but how do I know who to approach?”
An easy way to find an open door is to look at your favorite podcasts and try to find someone in your specific industry that has been interviewed.
5. Email marketing.
If you’ve ever heard or learned anything about email marketing, then you may have heard people say “the money’s in the list”.
Once you get into it, you’ll quickly discover that email marketing is the best way to cement your brand in the mind of all your subscribers.
Email marketing is like printing money on-demand once you have this strategy set up right but first, you need traffic to get email subscribers. If that makes sense.
This also requires opt in forms and an autoresponder company.
In my opinion, email is “the bigger picture” and the long play to build an “eye to eye” connection with your audience and even sell them high ticket items.
In the beginning focus on building your list from day one, it’s important to collect emails from interested visitors to your site. Don’t leave any money on the table.
Be real about your goals and your audience will feel it, put more time into your emails, and see the return it provides for your online marketing efforts.
6. Use forums and community boards.
Community forums like Quora, Reddit, and Facebook are very good for engaging potential customers
Before you go crazy and start posting links to your product pages, there are a few things you need to know before you before going all in.
People detest spam and so do I.
Don’t promote your products or services pages within these groups ever.
The intent of users on these platforms is ask questions and to learn.
Not to be sold to directly.
Instead, you can think of these networks as a place to share your experience, expertise, knowledge build relationships and help others get that internet ROI.
Second thing to consider, use links to your content wisely.
Links can be okay depending on the network you’re posting on and whether you’ve provided some kind of value by answering a question and pointing back to your reference.
For example, Quora has tons of traffic, questions and generally has longer answers. Linking to your content where it supports your point is a smart idea.
Helping someone first will go a lot farther than self-promotional content that give you a reputation as a scammer or spammer.