There’s a debate in the world of “online marketing” raging among experts over which strategy is best to grow your business.
Would SEO or social media marketing be the smarter option to choose?
Often, a business will hire an SEO expert or agency to increase their web visibility in the search engines without even batting an eye at social media and the hoards of traffic that it can bring to their business.
Similarly, on the other side of the coin, there are those who focus their attention entirely on building a social media following without spending any time on SEO.
Let’s compare apples to apples to see which option is best.
Targeting an Audience
To bring in the right traffic and sales, target a specific audience.
It is definitely easier to target an appropriate audience on social media platforms.
Social media platforms allow you to create ads that specifically target people within a certain demographic who will be interested in your niche.
SEO is not quite as targeted. Although you can certainly target those interested in your niche, you generally cannot laser in on a specific demographic.
How Much Effort Is Really Involved?
To ensure a return on investment or ROI, you’ll want to consider how much effort is required to promote your content via social media and SEO.
With social media, you’ll have to plan and post regular content on the various platforms. While there are tools available that can make this process easier, you still have to do this on a consistent basis.
Social media marketing is not something that you can rely on to work without your own efforts. Each post you make will only have a short shelf life, so you’ll need to make an effort each day.
SEO, on the other hand, requires work, but once you start to rank your web pages, there will be less ongoing work involved for years to come.
Which Content Should You Use?
Whether you are implementing SEO or social media marketing, you’ll need to create good content that provides awesome value for your website visitors. The type of content you create will make a big impact on your traffic and whether your audience engages (leaves comment) with it or not.
When writing content for your website or blog, usually long-form content will work best. This means that you may need to create articles of a few thousand words, rather than a couple of hundred.
For social media, images and videos will work best and will be shared across the community if they resonate with the audience. When this occurs and your content starts to be shared, you’ll also see an increase in traffic to your website.
So, Which is Better – SEO or Social Media Marketing?
The bottom line, you’ll see the most benefits from whipping both SEO and social media marketing into your online marketing mix.
Write long quality articles and embed images and videos into your content. Doing this will increase engagement and time spent on your website, therefore showing the search engines that your content is good and can be trusted. Plus, people will share content on social media that they find to be interesting and valuable.
Search engines nowadays use social media as a ranking factor, so it’s worth building your social media presence as it will help with your SEO. Building traffic via SEO to your website will also help people to engage on social media too.
So, while SEO and social media marketing are different, they each help the other and the end goal of both is the same – to help increase traffic to your website, products, or services.
The answer is easy: get em both done!